Shush Inc. Introduces Branded Calling Solution to Help Mobile Operators Monetize Trusted Voice Communications

Carrier-ready solution helps businesses establish trusted caller identities, protect subscribers, and unlock new revenue opportunities.

Dallas, TX — October 26, 2026 – Shush Inc., a U.S.-based innovator in carrier-grade network authentication and fraud prevention, today announced its Branded Calling solution, enabling mobile network operators (MNOs) to offer verified business calling services while creating new revenue opportunities.

The solution allows eligible businesses to display verified identity information on supported incoming-call screens, helping subscribers recognize legitimate calls and reducing the risk of caller impersonation. Shush combines business registration, pre-call authorization, real-time call validation, network integration, and operational support in a carrier-ready offering designed to accelerate deployment.

Restoring Trust and Creating New Revenue

As consumers increasingly ignore unfamiliar numbers due to fraud and spoofing concerns, businesses face growing challenges reaching customers. According to a 2023 TransUnion consumer survey of 1,517 U.S. adults, 76% of respondents said they would be likely to answer calls from businesses they use if company names and logos appeared on their screens. Separately, CAMARA is developing both Brand Registration and Verified Caller APIs to help identify legitimate enterprise calls. While both of these APIs are nascent, v0.1, Shush will support stable versions going forward. These examples demonstrate both consumer demand and growing carrier adoption of trusted calling services.

For mobile operators, Branded Calling creates an opportunity to monetize existing network capabilities through enterprise-facing services. Banks, healthcare providers, retailers, and other businesses can benefit from more recognizable customer communications while strengthening protection against impersonation.

"Mobile operators have a tremendous opportunity to restore trust in voice communications while creating new revenue streams," said Eddie DeCurtis, Co-Founder and CEO of Shush Inc. "Our Branded Calling solution gives carriers a practical path to commercialize trusted voice services, helping enterprises connect with customers more securely while strengthening the value of their networks”.

“Mobile operators have a tremendous opportunity to restore trust in voice communications while creating new revenue streams.”

—  Eddie DeCurtis, Co-Founder & CEO, Shush Inc.

A Carrier-Ready Approach

Shush delivers an integrated solution that combines enterprise registration APIs, pre-call authorization, real-time validation, and carrier network integration. The platform also supports the low-latency requirements of live calling and provides operational capabilities to simplify deployment and ongoing service management.

The offering complements Shush's Sherlock platform and aligns with the telecommunications industry's broader movement toward standards-based caller verification and trusted network communications.

The broader industry is advancing standards-based approaches to trusted voice. The GSMA’s Open Verifiable Calling initiative focuses on verifiable caller identity and interoperable trust signals, while CAMARA-based implementations are already being developed for branded-calling services. Shush’s offering is designed to help operators participate in this evolution while retaining control over their network integrations and commercial relationships.

Availability

Shush plans to prioritize engagement with existing carrier partners. Mobile operators interested in Branded Calling can contact brandedcalling@shush.pw.

About Shush Inc.

Shush Inc. is a U.S.-based innovator in carrier-grade identity and fraud prevention. Through its Sherlock platform, Shush enables mobile network operators to deliver secure network authentication, fraud-prevention APIs, and revenue-generating digital services. Its solutions help carriers transform existing network capabilities into trusted enterprise services.

Shush Media Contacts

Daryl Carlough
Co-Founder & CFO
Shush Inc.
+1 (617) 320-4863
media@shush.pw

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